Creating Attention Grabbing Shelf Talkers

Are you looking for an efficient and cost effective way to market your products? Shelf talkers are the answer! Shelf talkers are a simple, inexpensive, and effective promotional tool for any business. Not only do they attract attention and help customers remember your product, but shelf talkers can also provide valuable information about your product. Learn why shelf talkers should be part of your marketing strategy and find out the various ways you can use them.

What is a Shelf Talker?

A shelf talker is a point of sale (POS) display tool used in store merchandising. It provides store shoppers with product information, often in a comparative way to draw attention to specific products. Also referred to as shelf blasters, shelf talkers can be used to highlight new products or services, compare features and prices, or provide additional information.

Shelf talkers are typically adhesive labels attached at the back or front of a product shelf. They come in different sizes and shapes, but the standard shelf talker measures 8.5” x 11”. However, some can be larger or smaller depending on the product size or manufacturer preference.

Types of Shelf Talkers

Shelf talkers come in a variety of styles depending on the goals of a merchandising campaign:

  • Price Shelf Talkers
  • Product Shelf Talkers
  • Promotional Shelf Talkers
  • Comparative Shelf Talkers

Benefits of Shelf Talkers

Shelf talkers provide a number of benefits for retailers and manufacturers:

  1. Increase Sales: shelf talkers can help boost sales by drawing attention to particular items.
  2. Maximize Product Visibility: shelf talkers can be used to highlight new, seasonal or promotional items that would otherwise be overlooked.
  3. Improve Brand Recall: shelf talkers that are well-designed and branded can help encourage customers to purchase from your stores, as it can increase the chances of recognition and positive perception of the product.
  4. Enhance Communication: shelf talkers can be used to communicate to customers specific product specifications, new product launches, or benefits in a concise and cost-effective way.
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When used correctly, shelf talkers can be an invaluable tool for retailers or manufacturers looking to increase product visibility and sales.

The Different Components of a Shelf Talker

The main components of a shelf talker include the title, logo, product description, images, features, and call to action. Each component needs to be well-designed and strategized to capture your target customer's attention.

Title

The title should be short, clearly stating the product or brand name, and should be strategically placed at the top or side of the shelf talker. It should be catchy and easy to read from far away.

Logo

The logo should be prominently featured at the top of the shelf talker for your customers to quickly recognize the product or brand. This helps to build brand recognition and loyalty.

Product Description

The product description should be clear and concise, highlighting the benefits to customers. It should provide enough information to drive customers to purchase the product.

Images

The image should be used to draw attention and help provide customers with a visual of the product. It should be eye-catching and professional looking.

Features

This is where you can highlight the features or specifications of the product that make it unique or different from other products. This can be done in the form of bullet points or a list.

Call to Action

A call to action should be included to encourage customers to purchase the product. This could be in the form of a discount code, sale promotion, or special offer.

Tips for Designing a Shelf Talker

Creating an effective shelf talker entails several key elements:

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