Are you looking for an efficient and cost effective way to market your products? Shelf talkers are the answer! Shelf talkers are a simple, inexpensive, and effective promotional tool for any business. Not only do they attract attention and help customers remember your product, but shelf talkers can also provide valuable information about your product. Learn why shelf talkers should be part of your marketing strategy and find out the various ways you can use them.
A shelf talker is a point of sale (POS) display tool used in store merchandising. It provides store shoppers with product information, often in a comparative way to draw attention to specific products. Also referred to as shelf blasters, shelf talkers can be used to highlight new products or services, compare features and prices, or provide additional information.
Shelf talkers are typically adhesive labels attached at the back or front of a product shelf. They come in different sizes and shapes, but the standard shelf talker measures 8.5” x 11”. However, some can be larger or smaller depending on the product size or manufacturer preference.
Types of Shelf TalkersShelf talkers come in a variety of styles depending on the goals of a merchandising campaign:
Shelf talkers provide a number of benefits for retailers and manufacturers:
When used correctly, shelf talkers can be an invaluable tool for retailers or manufacturers looking to increase product visibility and sales.
The main components of a shelf talker include the title, logo, product description, images, features, and call to action. Each component needs to be well-designed and strategized to capture your target customer's attention.
The title should be short, clearly stating the product or brand name, and should be strategically placed at the top or side of the shelf talker. It should be catchy and easy to read from far away.
The logo should be prominently featured at the top of the shelf talker for your customers to quickly recognize the product or brand. This helps to build brand recognition and loyalty.
The product description should be clear and concise, highlighting the benefits to customers. It should provide enough information to drive customers to purchase the product.
The image should be used to draw attention and help provide customers with a visual of the product. It should be eye-catching and professional looking.
This is where you can highlight the features or specifications of the product that make it unique or different from other products. This can be done in the form of bullet points or a list.
A call to action should be included to encourage customers to purchase the product. This could be in the form of a discount code, sale promotion, or special offer.
Creating an effective shelf talker entails several key elements: