Ever since Good People Brewing Company was first established in Birmingham, Alabama in 2008, their options have been limited. However, with recent changes in the law, and the ever-changing tastes of beer drinkers, the brewery could be in for some exciting new opportunities. With Alabama no longer a constriction, Jason Malone of Good People Brewing Company is certainly poised to take advantage and lead the brewery to a new, successful future.
Jason Malone of Good People Brewing Company has a story that dates back to 2008. Despite having an uphill battle to get started in Alabama—restrictions on brewing capabilities and doubts on the potential success of the venture—Jason and his team have persisted, persevered, and taken the brewery to the next level.
Founded in 2008, Jason, the founder and president of Good People Brewing Company, planted Good People Brewing’s roots in Birmingham, Alabama. It was a bold move given the limitations he was starting with: restrictions on brewing—coming from Alabama’s legal system—and what he and his team felt the market could accept.
Good People Brewing is an award-winning craft brewery, established in 2008 as a partnership between Jason and his wife, Chasity. It started as a small, 1,400 sq. ft. brewpub in Birmingham, but they’ve since grown to a 30,000 sq. ft. production facility, with national availability in more than 15 states. The brewery is still located in its original city Birmingham, Alabama.
Good People Brewing is powered by its love of good beer and its passion for a great culture. It has won some of the most prestigious awards on the craft beer circuit, including Great American Beer Festival, World Beer Cup, and many other awards, as well. They have eight flagship beers and seasonal releases that help ignite their presence around the nation. They even have a barrel aging program where limited releases are highly sought after.
It all began for Jason when he turned his homebrewing hobby into his professional ambition. With relentless drive and ambition, the husband and wife power duo were able to leave the corporate world behind and start the brewery. Since then, Good People Brewing has not just survived but thrived, expanding at a steady pace.
Good People Brewing has come a long way since 2008, with a winning combination of old-world brewing tradition and Southern hospitality leading the charge. Jason’s decades of experience in the beer industry have given him unique insight into the brewing process and what end consumers are looking for. He also has long-term relationships with local and national distributors and partners, allowing for a unique point of entry for the brewery.
Perhaps the most important thing driving their success is that Jason and Chasity have the same vision for Good People Brewing. They share the same enthusiasm for the business and are deeply devoted to the craft beer industry. It’s clear that love and respect are the most powerful things that link Jason and Chasity.
At the heart of Good People Brewing’s success has been its core values: to build quality craft beer, foster responsible craft beer culture and contribute to the community. Good People Brewing isn’t just brewing good beer, but they are also committed to making a difference in their community.
Good People Brewing has built a name and a culture focused on local sourcing and environmental awareness. Not only are their beers crafted with ingredients from close to home and water filtered locally, but the brewery actively pursues sustainability initiatives with its spent grain, paper goods and cardboard, as well as its energy utilization. Furthermore, Good People Brewing is committed to forming positive relationships with key players in the craft beer industry, encouraging constructive collaboration and cooperation among brewers.
The success of Good People Brewing has been possible due to the hard, dedicated work of Jason and Chasity Malone and their team, who have created a beer company that’s all about creating something people can be proud of. The brewing process at Good People is lead by a talented team that create a collaborative atmosphere and dedicate themselves to brewing great beer.
Joining the Malones in the leadership of Good People Brewing is best-selling author and former fellow brewer John Schlimmer. John came on board in 2010 as a brewer and has been a vital part of the brewing process ever since. In addition, head brewer Scott Shreffler and assistant brewer Phil Ingram ensure a high standard of quality and consistency that the team prides themselves on.
When Good People first launched in Birmingham, Ala., in 2008, the brewery was somewhat constrained—by Alabama’s legal restrictions on brewing, and by what they thought the market could handle. But things are changing. Alabama is now experiencing a craft beer